Over the last few years, we expanded Umicore's online ecosystem from a single group website to a multi-website environment where all of the business units, local branches, and job sites are integrated in a strong content heavy framework. Due to our content tool Abracadabra, Umicore has the opportunity to search within the entire ecosystem and re-use exisiting content where needed. Universal content and main branding elements make sure their brand consistency is on point throughout the entire range of websites.
The Umicore ecosystem
Detailed web guidelines were created to ensure brand consistency throughout the entire ecosystem
Jobs, jobs, jobs.
By re-using the content imported for the careers section, we were able to have a global career site, a regional career site and the option for avery business unit to have it's career section.