Repeat after me: “wa wei”. That’s actually the correct way to pronounce the tech-giant's name, but anything in that range will do. Huawei was ready to reinforce their presence in Europe in order to grow their market share. To do that, they needed an agency to represent Huawei online and to connect with the Belgian crowd, in a fun and creative way. That's us by the way.
Huawei: social launch in Belgium
Only the beginning
Huawei chose nine o’clock somewhere to connect with the Belgians in a fun and creative way. No bullshit, just the right content on the right platform. Starting from scratch, Huawei was able to build up a strong and engaged fan base of more than 20K fans in little over 4 months. And that's only the beginning.