Content modeling: tags, keywords and containers
Content! It’s the mantra of the year, and we all agree on it. We need more content, there is more content and content is the key to success. But we need to structure that content, in order to get a grip on it, in order to make it a real tool for our organisations.
Structuring that content still happens with the same tools we’ve been using since the dawn of internet times. Keywords, lots of keywords and tags. We might even resort to taxonomies, categories and tree structures in an unsuccessful attempt to create order out of chaos.
Reality shows that this kind of approach is not really helpful. Because it doesn’t take into account the kind of relationships that exists between various content types.
Working with keywords only transforms your whole content approach into a gigantic barrel of content in which no distinction whatsoever is made between the various types of content and their relationship with the visitor of the site.
Working with “content modeling” solves that problem while creating a better functioning approach. (http://www.clevegibbon.com/content-modeling/what-is-content-modeling/) Content modeling creates a container per relationship with all possible values.
This results in a better and faster approximation of the desired results. Faster and better results lead to less frustration and a faster navigation through the site towards the desired conversion and result.
Unfortunately there’s no ‘one size fits all’- approach when it comes to content modeling. That’s probably the reason why so many companies are reluctant to implement or start this approach.
We consider this as a creative exercise, helping you to focus and pin point the finer qualities of your existing content and what that content means to your site. And we are more than willing to guide you and find out how you could optimise and use this approach to your benefit.